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Just a few things that a decade of brand work will teach you: the right audience, a curated room, organic trust, a good lore story, real specificity — this is the stuff that continues to work better than any trend.

It’s what it takes to
Cult brand moves:
+ become the identity
+ know when to say “no”
+ create your own rituals
+ don’t forget where you came from
+ have a common enemy 

More in this week’s edition of our newsletter. Comment “UNSCHOOL”
Learning to film yourself as a founder isn’t about looking perfect. It’s about showing the real work and the person behind it.

If this feels new, we built a complete system to walk you through it. 
→ What to film
→ How to captu
Every cult brand is built with recognizable identity markers. There are many forms these markers can take, but for emerging and aspiring cult brands, 4 micro identity markers deserve your attention first. Swipe to see them.

P.s. if you’ve been
We created a short guide to help you identify the language already shaping your brand, clarify what your voice actually sounds like, and build phrases your audience recognizes and remembers.
 
Inside, you’ll learn how to:
+ Understand your bran
Meet us at the Oui, We private residence this fall. Follow + comment “BK Weekend” to get the details. 

Want to win a spot? Do this:
1. Comment “BK Weekend”
2.  follow @ouiwestudio @onbento @ouiwegirl & @jactryingthings
3.

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