Welcome to the
Cult Brand Blueprint Training
The 4 Pillars of Cult Brands — Founder Lore, POV, Shared Language + Rituals, and Cult-Level Vibes — the framework behind every brand people can't stop talking about
Real, current examples — how Magda Butrym and Conner Ives built cult status years before their NYFW debut, and how Gap clawed back two decades of lost equity with one unexpected hire
A self-audit for your own brand — the exact questions to run against each pillar, so you know exactly where the gaps are
Your 3-post content plan — Vibe-Coded, Viral-Worthy, and Value-Bomb — the type of post each pillar turns into
WATCH THE REPLAY
We just wrapped the Cult Brand Blueprint live training
Catch the replay here:
zoom passcode: YA6&d42.
Meet the Cult (Brand) Leaders
ANDI / 3X FOUNDER, FORMER BEAUTY EXEC, BRAND OBSESSED
I’ve spent the last decade building beauty brands, leading campaigns for Google + Pinterest, and growing a community of 1M+ readers, listeners, and followers.
But what I really care about? Helping hidden gems turn into cult names people can’t stop talking about.
I’ve seen brands with smaller budgets, fewer followers, and way more guts eat the giants alive because they had cult brand energy. Along the way, I’ve helped creatives land book deals, artists launch albums, entrepreneurs take the TED stage, and founders sharpen stories that spread like wildfire.
If you’re building something personal, powerful, and a little ahead of its time… I want to be in the room with you. Let’s make it obsession-worthy.
SAMANTHA / STRATEGIST, DESIGNER, YOUR FAVE HYPE WOMAN
If you’ve been inside Smart Girls Mastermind, you already know: I’m the one in your corner cutting through noise, hyping your messy ideas, and reminding you that your half-baked caption idea at 11pm might actually be the best thing you’ve written.
Before this, I cut my teeth building campaigns for luxury beauty brands + agencies, where the standard was always: make it obsession-worthy, or don’t bother. Now I bring that same standard to founders like you.
I’ll help you sharpen the voice, vibe, and rituals that make your brand magnetic. Aaaaand yes, I’ll tell you when something’s fine but not obsession-worthy (always with love + strategy 😘).
Get on the Waitlist
The Cult Brand Blueprint Accelerator
6 Weeks to Give Your Brand Cult-Status
We’ll lock in the exact cornerstones cult brands are built on. By the end, you’ll know exactly who you are, what you stand for, and how to share it like the cult-brand leader you’ve secretly been all along.
Your next level is a cult-status brand, one that lives rent-free in your perfect people’s heads and hearts.
Think about it:
Jacquemus, selling a $390 beach towel you feel lucky to buy.
Dieux, who made a reusable eye mask iconic.
Aurora James (of Brother Vellies / 15% Pledge) who uses her personal ethos and storytelling to drive product desire.
Oura Ring, making wellness tracking a quiet-luxury status symbol.
Want to chat about your brand with us? Book a call and we’ll talk it through.
Join the Cult Brand Bluprint Accelerator
6 Weeks of Deep Work + AMA Threads → Stay accountable, get clarity fast, and keep momentum without spiraling.
Founder Circle → A tight-knit crew of creative founders building alongside you.
Cult Brand Portal → A hub of templates, prompts, and frameworks you’ll actually use.
Live Labs → 4x hands-on sessions (July 23, August 6, August 20, September 3) + September 10 graduation. Replays drop within 24 hours.
BONUS!
Brand Identity Dashboard → One clean Notion HQ with your story, visuals, language, and rituals mapped for you.
Content Challenges → 6-week content challenge + 30-day visibility plan so you’re posting consistently while building.
Weekly Pep Talks → Espresso shots for your creativity, keeping you moving when resistance hits.
THE FALL COHORT BEGINS
SEPTEMBER, 2026
This is a strategic, supportive 6-week accelerator to lock in your cult-status brand with clarity.
SELECT THE PLAN THAT WORKS FOR YOU:
Best Deal
1 PAYMENT
$1197
Popular
2 PAYMENTS