Welcome to the

Cult Brand Blueprint Training

We just wrapped the Cult Brand Blueprint live training, and it delivered exactly what today’s founders and creators need:

the real steps to stop spinning in the content grind and start building an obsession-worthy brand that people talk about, save, share, and buy from — again and again.

Almost 1,000 founders, creators, and service providers signed up to learn how to transform scattered effort into clear, movement-level momentum — and in this workshop, I shared 5 key strategies I’ve never taught publicly before.

This replay will walk you through how to:
→ Shift from random posts to building a magnetic brand identity
→ Create resonance and emotional connection that converts
→ Start leading like a visionary, not just another content creator

✨ The replay is available through June 6.
Catch it before it comes down:

Prefer to watch the replay via Youtube? You can get that link here:

Ready for more?

If you already know you're ready to build your obsession-worthy brand with high-touch support + expert guidance, applications for the Obsession-Worthy Mastermind are open.

Apply here. The application is no obligation, just an opportunity to chat further about working with me and my team to build your Cult Status, Obsession-Worthy Brand. Let's make this summer your breakthrough season!

The Obsession-Worthy Team

  • Andi is a 3x founder and brand strategist trusted by Google, Pinterest, top brands, and creative founders

    Andi is your mastermind guide — a 3x founder, former beauty executive, and brand strategist who has spent over a decade helping beauty, wellness, and fashion brands evolve from hidden gems into industry-recognized cult names.

    She’s worked with companies including Google, Pinterest, and some of your favorite productivity tools and beauty brands, helping them shape iconic stories and scale with clarity. She’s also grown her own multi-platform community of over 1M blog readers, podcast listeners, and Instagram followers.

    Through the Obsession-Worthy Mastermind, she helps founders and creatives transform their brands into movements people can’t stop talking about.

  • Samantha is a marketing pro hired by luxury beauty brands, agencies and startups

    Samantha is the mastermind’s in-house marketing strategist and designer, bringing years of experience crafting viral campaigns for luxury beauty brands and top-tier salons.

    At Oui, We Studio, she specializes in helping founders translate their brand vision into visuals, systems, and customer experiences that magnetize the right audience.

    She supports our done-with-you programming, helping you shape and refine everything from email and social strategy to messaging and marketing execution. With Samantha’s guidance, every founder in the mastermind has the tools to turn clarity into cult-brand momentum — backed by expert hands and a strategy-driven plan.

Cult brands don’t just sell products — they create worlds, spark movements, and turn audiences into loyal believers.

You’re tired of doing all the things — posting, promoting, tweaking — and still wondering why your brand isn’t breaking through.

You’re craving clarity, strategy, and expert eyes because deep down, you know: you’re not here to run a “small” brand — you’re here to lead a movement.

The Obsession-Worthy Mastermind is where we turn good brands into unforgettable, obsession-worthy brands that people talk about in DMs, screenshot, save, and buy from — again and again.

Inside this high-touch, done-with-you experience, we help founders, creatives, and service providers:

  • Craft a magnetic, soul-aligned brand identity that’s instantly recognizable

  • Build messaging and content that attracts, resonates, and converts

  • Design obsession-worthy rituals and touchpoints that turn audiences into superfans

  • Step confidently into Future CEO leadership, with clear strategy + expert support

  • Surround yourself with a high-level circle of ambitious women building cult brands that actually scale

This is the final round before we shift focus to Casa Noon — if you’ve been waiting for your breakthrough, this is your sign.

Questions?

👋🏼 Have a question or want us to assess if this is right for you? Email us at team@ouiwestudio.com