About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc
From Uncertain to Unstoppable: Building a Business That Aligns With Your Life
When You Think You're "Too Late" to Start — Think Again
There’s a story that’s been written into the entrepreneurial world: if you haven’t made it by 25, you're behind. And if you pivot in your 30s or 40s? People question your readiness.
Let’s rewrite that narrative.
At 35, I became an accidental entrepreneur. I didn’t leave my corporate job with a six-figure strategy and a business plan. I left because something inside me whispered, “There’s something more.”
Over the next 10 years, I...
Traveled solo on a book advance
Built a six-figure blog from a humble online journal
Founded a consulting business
Partnered with Pinterest and Google
Got married, launched a mastermind, and bought a vacation home
Started building a beauty brand
And none of it was born from “feeling ready.”
What "Ready" Really Looks Like
"Ready" is often romanticized. But the truth? It looks like…
Having six people sign up for your very first course
Losing money on your first brick-and-mortar business
Launching with no email funnel or automation
Learning Instagram because it was the only free tool you had
Showing up despite burnout, perfectionism, or fear
Every step of the way, it was imperfect action. And yet, each move became part of the staircase to something greater.
Two Truths That Changed My Life:
1. Your well-being is the foundation.
I recently had to cancel gatherings and step away from the mic due to bronchitis and laryngitis. It was a wake-up call: your body will check you if you don’t check in with yourself. Overworking and over-scheduling don’t lead to success — alignment does.
2. The right people change everything.
When I needed support, my circle showed up: Kiara hosted the podcast, Sam and Samantha led the labs, my clients pivoted plans. Community is your greatest business asset.
Let’s Talk About the Winter Arc 🌙
You may have seen the Winter Arc floating around TikTok and IG. It’s the idea of using the final season of the year not to sprint, but to reflect, reset, and realign.
This time of year is about:
Recalibrating your goals
Clarifying your desires
Shedding old beliefs
Creating systems for your future self
You don’t need a giant launch or big breakthrough before January 1. You need alignment and intention.
Real Talk: You Don’t Need to Follow the Rules
A client told me recently, “I feel like I’m supposed to launch a course or a membership now.”
And yes — I can teach you to do that. I can show you the strategy to make a lot of money with it. But if it’s out of alignment for you, it’s not your path.
Whether you're a projector, a manifesting generator (hi, same), or something else entirely — your design, your energy, your desires should lead.
You don’t have to be the biggest or best. You just need to be aligned with yourself.
Tools I Love (For the Entrepreneur Building Without Burnout)
Let’s talk practical. These are my current go-to’s to create and scale without overwhelm:
Content Creation: CapCut for Reels, Tone Studio and Tezza for visuals
Graphics: Canva + native IG tools (keep it simple!)
Website: Squarespace — still love it
Email: Flowdesk — dreamy since 2020
Copywriting + Ideas: ChatGPT and Gemini
Lead Generation: Instagram + ManyChat for automation
These tools are affordable, efficient, and help you focus on what really matters: connection and clarity.
Your Winter Arc Reset: A Journaling Invitation
Pull out your journal and reflect on these:
What belief do I need to release before the year ends?
What would success look like my way — not based on what anyone else is doing?
What’s one small, imperfect action I can take this week that aligns with my vision?
You don’t need a 100-page plan or a 10k following to start. You just need the courage to begin.
Let Go of the "Shoulds" and Choose Alignment Instead
It’s time to build a business that reflects your values — not someone else’s blueprint. Your version of success might look like more spaciousness, more travel, more joy, more rest.
You get to define it.
Whether you’re working toward your first $3K or your first $300K, what matters is that your business reflects your magic.
Feel Like You Need Support?
✨ The Unschool Intuitive Business Academy is open. It’s for creatives and entrepreneurs ready to build an obsession-worthy brand without the burnout. We dive deep into attraction marketing, AI tools, Human Design, manifestation, and more.
✨ The Smart Girls AI Playbook is still available — and it’s packed with tools to help you align your content with your Human Design. Get it now before the Black Friday magic starts dropping.
Final Words of Love
You are already enough. Just as you are.
You don’t need to have it all figured out. You don’t need a flashy resume. You just need a willingness to show up and try — messy, real, and ready in your own way.
You are not behind.
You’re right on time.
Resources:
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
This show is produced by Ben Alleman, editing by Kiara Ramirez
