My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too)

The Oui, We Black Friday Strategy + Viral Content Method That Actually Works

A No-Gatekeeping Guide to Black Friday + Content Strategy That Converts

Hey creative soul 👋 It’s your girl Andi, founder of Oui, We Studio and Casa Noon Beauty — and today I’m opening up my playbook.

We're getting into:

✨ The exact plan I’m using for this year’s Black Friday/Cyber Monday sales (yes, with all the juicy details)
✨ The Oui, We Viral Content Method – how I use aligned energy + strategic content to build magnetic social media presence
✨ Tools, funnels, and templates that make it simple to stay in flow and increase revenue
✨ The Human Design perspective behind it all (because: alignment > burnout)

Let’s dig in, because I want you to feel both inspired and equipped to take action — whether you’re shopping the sales or planning your own.

💸 Let’s Talk Black Friday: Oui, We Style

This year, we’re going all out with what I’m calling the Black Friday Feast: Five Days, Five Treats — a curated daily drop of our most-loved and rarely-discounted offers.

🗓️ Here’s the game plan:

• November 25 (Monday): Starter kit-style offer (low ticket, high impact)

• November 26 (Tuesday): Another accessible product for our early-stage creators

• November 27 (Wednesday): Our signature course drops at a deep discount

• November 28 (Thursday): Limited access to a 1:1 Conscious CEO Sprint (only 6 spots)

• November 29 (Friday): Exclusive VIP content creation weekend in LA

I’ve never offered these before — especially the 1:1 sprint or the IRL weekend. So if you’re curious, you’ll want to hop on our Black Friday Catalog List ASAP. Subscribers get first dibs.

👉 Join the Black Friday Catalog List here

💌 Let’s Talk Email Strategy

I’m sending two emails a day during the promo period — and you should feel empowered to do the same. If big brands like Free People can email us 3x a day, you can too.

Here's the breakdown:

• Pre-Sale Warm-Up: Lead magnet promos + catalog signups

• Sale Week: Two emails per day (morning = announcement, evening = reminder)

• Unsubscribe Option: Always included with compassion — trust your people to self-select

Your subscribers gave you their email for a reason — they want to hear from you. Trust that.

📱 My Lead Gen Funnel (Simple + Effective)

Here’s the exact flow I use:

1. Instagram Post or Story CTA

2. DM Automation via ManyChat

3. Opt-in Form via Flodesk

4. Freebie sent automatically to their inbox

💡 Pro Tip: My lead magnets are super simple — think checklists, step-by-step guides, or swipe file PDFs. Not 100-page ebooks.

📈 Why Go Hard Now?

November is when I go all in, so I can chill in December.

If I can stack revenue now, I get to slow down, sip that hot cocoa, and be fully present with my fam through the holidays.

You can do that too — focus your promo now, then pivot to planning for 2025 with space and clarity.

💥 The Oui, We Viral Content Method

This method is now inside our Instagram to Income course (which is going into the vault after Black Friday, btw 👀). But I’m going to give you a peek right here, because… no gatekeeping.

This isn’t just about going viral for vanity. This is about creating high-engagement content that feels good, resonates deeply, and converts consistently.

Step 1: Curate Your Inspiration List

Start collecting creators that energize you, not just people in your niche. Bonus points if their energy feels similar to your Human Design type.

Examples:

• Manifesting Generators = vibrant, multi-passionate creators

• Projectors = insightful educators

• Reflectors = intuitive, environmental storytellers

• Generators = grounded energy with clear “why”

• Manifestors = bold initiators

✨ This turns doom scrolling into intentional research.

Step 2: Study What Works

• What hooks are pulling people in?

• What visuals feel magnetic?

• What pacing + storytelling feels natural?

Take notes. Save examples. Screenshot captions. This is your real-time market research — with soul.

Step 3: Build Your Idea Bank

Use your Notes app, Trello, or Notion. Create a content bank categorized by:

• Content type (reel, carousel, story)

• Brand pillar

• Hook or theme

✨ Don’t get stuck in system-building. The key is speed-to-creation.

Step 4: Personalize & Adapt

Now remix. Don’t imitate. Adapt to your voice, your message, your vibe.

Use this prompt with ChatGPT:

My Human Design Type is [type]. My Profile Lines are [line1/line2]. My Authority is [authority]. My niche is [niche]. My content pillars are [pillars]. Give me a hook + content idea that matches my energy.

Step 5: Create with Flow

Use this simple framework:

• Hook: Make it emotional, intriguing, bold.

• Value: Teach, tell, or transform.

• Call to Action: Comment, save, share, DM, or join.

B-roll is your best friend. Capture your real life. Then layer in a voiceover or a short-form caption. I love CapCut and Canva for quick edits.

Step 6: Reflect + Optimize

• What posts got saves, shares, and DMs?

• What felt energizing to create?

• What feedback did you get?

✨ Let this become a cyclical strategy — not a one-time campaign.

My Caption Framework (Save This!)

1. Hook with relatability

2. Personal experience or story

3. Common problem your audience feels

4. Solution or reframe

5. Actionable tip or steps

6. CTA

Your Turn: Plan Your Black Friday and Your Content Like a Pro

Whether you're launching your own sale or want to use this method to build magnetic content, you now have a blueprint.

📥 Want to swipe the Viral Content Dashboard?
It’s inside Instagram to Income, which will be on sale and going into the vault after Black Friday.

🎁 Want to shop our full catalog?
Join the Black Friday list here

Resources:

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

 This show is produced by Ben Alleman, editing by Kiara Ramirez